A UX Designer - Harmonising Creativity and Logic.
Hi, I am Apoorva a UX Designer and an HCI Researcher. I currently Lead the design of AI and Voice UX at Jaguar Land Rover in the UK.
Explore samples of my work or get to know more about me.
Featured Projects

Designing the "Hey Land Rover !" and "Hey Jaguar !" experiences.
Users: Drivers and Passengers
Keywords: Driver Distraction, Natural Language Processing, UX, UI, AI, Human Machine Interface
JLR : 2022 - Present

UX Design and Research to help reduce driver distraction by nudging users to use voice across features.
Users: Drivers and Passengers
Keywords: Driver Distraction, Natural Language Processing, UX Research, UX, UI, AI, Human Machine Interface, Stakeholder Management
JLR : 2022 - Present

UX Design and Research to help reduce driver distraction by nudging users to use voice across features.
Users: Drivers and Passengers
Keywords: Driver Distraction, Natural Language Processing, UX Research, UX, UI, AI, Human Machine Interface, Stakeholder Management
JLR : 2022 - Present
Previous Work

A Chef Discovery and Messenger Application for Local Communities
Users: Local Chefs and Individuals
Keywords: Mobile UI, UX Design, Prototyping, Community Centric
GOOGLE UX Certificate : 2022

A Chef Discovery and Messenger Application for Local Communities
Users: Local Chefs and Individuals
Keywords: Mobile UI, UX Design, Prototyping, Community Centric
GOOGLE UX Certificate : 2022